SMALL FRICTIONS. BIG POSSIBILITIES.

Real
problems.
Simple apps.

We find everyday problems and build apps
that make life a little simpler.

Explore our solutions

Less friction. More living.

Too many things.
Too little headspace.
little✳J

MONDAY, SEPTEMBER 14

A little clarity.
A lighter day.

Your daily little wins1 / 4
One thing at a time. You've got this.

Make room for today

4 things
A little less to carry.

One simple app.
A little more life.

LITTLE / CONCEPT PREVIEWTry checking something off

It starts with a problem.
It ends with a simpler day.

UnderstandSimplifyBuild something useful.

01 / THE STARTING POINT

Everyday problems.
Better possibilities.

The best app ideas don't start with technology.
They start with “there has to be an easier way.”

02 / OUR PRODUCTS

Less complexity.
More possibility.

Small apps. A meaningful difference.
Illustrative product concepts.

PRODUCT 01 CONCEPT

A lighter day
starts here.

Bring scattered tasks into one calm place.
Make space for the things that matter.

Everyday planningLess mental clutter

A LITTLE ORDER. A LOT OF HEADSPACE.
little✳
✳   Today 4▦   This week•   Someday
Room to breathe.
YOUR SPACE, SIMPLIFIEDJ

One thing at a time.

Monday, September 14

✓A moment for yourselfStart small. Start with you.
Pick up the essentialsLife admin, in one place.
Move that idea forwardOne small next step.
✳   Progress doesn't have to be loud.

LESS IN YOUR HEAD. MORE IN YOUR DAY.
aroundIN YOUR NEIGHBOURHOOD

A little help.
Just around the corner.

RepairsCleaningMoving
AK
Arun K.Home repairs · 1.2 km away
MS
Maya S.Home repairs · 2.4 km away

Sample profiles

PRODUCT 02 CONCEPT

around

Find local help without the endless back-and-forth.

LOCAL CONNECTIONS
kept⊞YOUR USEFUL LITTLE CORNER

Good finds.
Never lost.

Ideas worth
coming back to
12 SAVES
For a slower
weekend
8 SAVES
PRODUCT 03 CONCEPT

kept⊞

One home for the links, notes and ideas worth keeping.

EVERYDAY ORGANISATION

03 / WHAT WE BELIEVE

PURPOSE BEFORE PRODUCT.

Don't build technology
because you can.
Build it because
someone needs it.

We believe every problem is an invitation to make something better. Understand it deeply. Find the simplest solution. Put it in people's hands.

01   Start with people.02   Make it simple.03   Make it useful.

THE NEXT GOOD IDEA STARTS HERE.

Have a problem
worth solving?

The everyday annoyance. The unnecessary step.
The thing you wish there was an app for.